Klout is a Chirrup-based application that computes a person’s measure of influence on the widely well loved social network based on their “ability to drive people to action” (i.e., replying, retweeting, or clicking owing to links). The more effective you are at getting people to respond to your messages, the more influential you become, and the higher your Klout Score goes.
For example, here are the Klout Scores of some celebrity Tweeps:
- Barack Obama: 100
- Ashton Kutcher: 90
- Time: 86
- CNN: 82
- Demi Moore: 75
- The Ellen Show: 68
- Oprah: 65
According to Klout, “The scores array from 1-100 with higher scores representing a wider and stronger sphere of influence. The size of this sphere is calculated by measuring right reach (engaged followers and friends vs. spam bots, dead accounts, etc.). Strength of influence is calculated by tracking interactions across your social graph to determine the likelihood of someone listening to or acting upon any specific message.”
Do you really wanna see the graph? Here goes:
If it seems like rocket science, knowing your Klout Score really has very practical implications. It provides you with a concrete measure of your credibility, influence, and authority in the Chirrup universe. Having a higher Klout Score means that you are more likely to influence others toward a fastidious way of action. It can make you a more effective social marketer or thought merchant. In the long run, vacant up the Klout ladder can really help you become a more profitable social networker.
Aside from this, Klout is also able to track what the influencers are currently talking about. This gives us a gauge of what matters to people at a fastidious space in time. It also helps communicators craft better, more relevant messages. For anyone who’s working on a marketing, social, or political campaign, this kind of “collective social intelligence” is a potentially powerful tool.
Cut to the chase. Learn your Klout Score HERE.
